Start-up as Emerging Risk

A startup or start-up is started by individual founders or entrepreneurs to search for a repeatable and scalable business model. More specifically, a startup is a newly emerged business venture that aims to develop a viable business model to meet a marketplace need or problem.

As much risk you bear will be that much profit/loss but if you are with a unique emerging idea or with a new invention that can change the trend/ behavior of the people will make you successful at the end, there are so many examples of the successful businesses that were started from a single or unique idea.

A Well known brand Apple that dominated in the market in last decade, behind that there was a new innovative idea to use a mobile phone that allows you to use the mobile screen by your fingertip, and the technology was used changed the behavior of the consumers of mobile phone and then to retain that customers Apple kept developing its products and gave weigh to the customers preferences and became the prestige brand for its customers.

 To be successful in any industry you need to compromise and focus on taking startup, Recently I was on a business tour and I was at the point where I had to take my suits with me and my shirt that was hanging on a hanger and that was broken till I reached the destination, I had to face some difficulties and decided to have the hangers that won't break and for that purpose visited the market but could not find any similar, so I decided to take the startup to make such hangers in Pakistan that were not available, started working on my new need and discovered new item for myself and then I decided to Launch it in the market for other people need, as I see its the basic need of everyone and I have a unique item that even can be fold and still strong enough can reach to other users and will be beneficial for me to use this for commercial purpose and also its a new invention hoping will be successful.

Quinine substitute associated with bleeding

Name: Shepherd’s purse (Capsella bursa-pastoris)

Otherwise known as: St James’ Wort

Habitat: An annual member of the Cruciferae family growing to about 50cm in sandy soil. Native to Europe, it can now be found in the temperate zones throughout the world. It is an inconsequential plant with soft, thin-toothed leaves surmounted by tiny white flowers that form the distinc

What does it do: It appears not to have any recorded medicinal application until the Middle Ages when it was placed around the wrists of babies suffering from jaundice. Culpeper writes… “the juice being dropped into the ears, heals the pains noise and mutterings thereof.” He also recommended it for head wounds.

During the World Wars, when medicines were sent to the front for the benefit of the soldiery, herbs like shepherd’s purse were used domestically as astringents and wound staunchers.

The plant contains flavanoids, polypeptides, choline, acetylcholine, histamine and tyramine. This enables it to be haemostatic, a urinary anti-septic, astringent, diuretic, hypotensive, a circulatory stimulant, anti-uric acid and an emmenagogue.

Traditionally the plant is associated with bleeding most especially that following childbirth. Acting as a vaso-constrictor it would be administered in the form of a tea. It follows that it was used for most forms of bleeding from the urinary and genital areas, excessive bleeding from the womb, and associated fibroids. Shepherd’s purse is a standard herbal treatment for leucorrhoea, the white discharge from the vagina due to inflammation of the mucus membrane sometimes related to STDs. In addition, it is a treatment to disinfect the urinary tract following a bout of cystitis.

The herb has been used to combat irritable bowel syndrome and infections of the kidneys. In China it is a treatment for dysentery and used as an eyewash for ocular infections and skin disorders such as eczema.

In times of scarcity the plant has been used as a substitute for quinine in the treatment of malaria.

Shepherd’s purse grows all over Cyprus and in earlier times the leaves were eaten in salads.

Caution: not to taken when pregnant.

Alexander McCowan author of The World’s most Dangerous Plants

taken from Cyprus Mail